I can’t preview the video in the blog due to vimeo restrictions, sorry.
Here’s another video by Ethan that I hadn’t seen. Bit hard to watch because of the family’s huge enthusiasm. I think that this was part of the unquantifiable nature of the game, that kids would be inspired to build in real life because of the game play. There also might have been an argument that Lego didn’t want physical and digital bricks to compete with each other, because physical bricks could not win out against an infinitely renewable resource that you would see in a video game. I’d counter this hypothetical argument with myself by saying any face time with a Lego product is good for the company. This is the video game time that kids have and they are spending it on LU and not anything else.